360° SCA

rus / eng

Philosophy

Sport communications is the process of communication between a brand and its audience, based on passion and love to sports that constantly keep unbelievable interest to it. We have checked that proper work with this peculiarity lets amazingly enrich the content of brand values and deepen the penetration of a message.

Marketing communications. We start building any communication from the answer to a question: what do we want to say and to whom? And only after that we apply all the necessary tools that let us say what we want and to whom we want with maximum effect. There are instruments that we have mastered perfectly, and there are ones we have to create depending on the goals. All members of our team can effectively apply the well known marketing instruments, but we are sure that the use of standard instruments is not enough for performing concrete tasks. Here, individual approach is needed.

Sport. The sports we chose have many names: extreme, non-Olympic, action sport, fun sport, etc. We prefer to call them «alternative sports», as in the frame of sport this name lets us embrace quite a wide variety of sports. Also it lets us avoid such connotations like in case with «extreme sports», associated mainly with teens and high level of risk for health, but it is not always like this (потому что?). But, honestly speaking, in the most interesting cases we are ready to work with traditional sports. All members of our team ride or play something.

People. They are the most important for us. They are the ones who determine what we do. People who work in the agency should enjoy their job, that's why they love what they do and succeed in it. The people who take part in our projects are the main, that's why we try to offer them only the things they will really like and need. The people who apply to us for service are everything for us, as they are the ones who make our work effective and efficient.
All members of our team communicate with people, not brands, companies, legal entities, robots etc.

We. We say that «being first is an advantage» because we have checked it in the two main spheres of our lives- sport and business. It's not easy but someone should! Our mission is to make sport an effective communicational platform for completion of business tasks. That's why this process promotes the development of business, sport our clients and us. We have worker under the brand of 360SCA since10 February 2006 and this idea belongs to three people: Alexey Mitrofanov, Ekaterina Kolchanova and Alexey Bezugliy, but our existence owes to everyone who works in the Agency.

More: services, portfolio, clients&partners.

News archive /2009

Overall results — Nissan Russian Adventure

24 Января 2009 года

Amazing kick off for the Freeride World Tour 2009 in Sochi

After the first day of competition with fresh snow and sunshine with an enthusiastic crowd, the 56 riders had a day to recuperate as Day 2 was postponed due to warmer temperatures.

Surprising at that may be in Krasnaya Polyana, situated 40 minutes from the Black Sea, this future Sochi 2014 Olympic site for on-snow sports (all other sports will be in the city of Sochi) does not usually have such mild temperatures in the winter. However, the sun increased the temperature so much that the O°C point was at 3800 meters! With the summit chosen for Day 2 reaching 2200 meters (resort at 500m with lots of snow), the mountain guides decided to postpone the competition day (possible competition days spanned from January 21–24) so the riders could compete in better conditions.

On Saturday, the temperature has comeback down to the seasonal norms, and even with the cloud cover, the riders were able to compete.

On the crest of the top ski lift, after a one-hour walk there were 4 possible starting points (2 accessible with harness only) forming a circle facing the ski lift, the show was particularly spectacular. Suspense was in the air until the end as Aurelien Ducroz (FRA), leader of Day 1, and Henrik Windstedt (SWE) were amongst the last to compete (start list was in reverse order of Day 1).

Overall Results of the Nissan Russian Adventure

Placing 3rd both days of the competition, the consistency of Sverre Liliequist (SWE) pays off. This situation is a bit unusual for him as we have seen in the past; his powerful, aggressive ‘Viking’ style often causes him to fall. His intelligent line choice revealed his extreme agility on various terrains. Aurelien Ducroz (FRA) just missed the top of the podium with only one tenth of a point difference; these are the closest results ever for the Freeride World Tour.

This story of consistency was almost the same for Cyril Neri (SUI), as he placed 2nd and 4th; this proves he really studied his options to take the most impressive and smooth lines that played into his style of riding. This victory is undeniably thanks to his rich experience.

Jess McMillan (USA) is the undeniable winner of this competition with her fast and aggressive lines. Elyse Saugstad (USA) unfortunately fell when landing an impressive jump; she will get her chance to defend her title of World Champion on her home mountains in Squaw Valley USA.

Aline Bock (GER) is undoubtedly the revelation of this first stage of the Freeride World Tour. She broke away from the traditional runs integrating numerous jumps thanks to her début as a freestyler. Gaining confidence from this first victory, she will certainly continue to impress everyone throughout the season.

2nd Day Results

With an unfortunate fall in the first run, Henrik Windstedt (SWE), World Champion 2008, lead today with a perfect run, a line of true freeride expression full of power, fluidity and dexterity with a high level of difficulty.

In the women’s ski competition, Janette Hargin (SWE) lead this run with an aggressive start and impressive jumps including a cliff jumps of around 4 meters. She really used the terrain to her advantage.

In snowboard, the freestyler, Aline Bock (GER) made an awesome début in freeride leading today’s run with a fluid line using the terrain, especially with her jumps.

For the men, Flo Orley (AUT) brought together speed and absolute confidence for his line and magnificent jumps notably a 360° on a cornice and a back flip in the final area.

Tags: FWT, NRA